Steps to Integrate Strategic Management with Digital Marketing

  In today’s fast-changing business world, many companies—especially in industries like edtech—still rely on sales calls to reach potential customers. But are these calls helping your brand or harming it? Increasingly, customers see them as intrusive, outdated, and even suspicious. Let’s unpack the real dangers of sales calls and why businesses should consider leaving this strategy behind. Business Consultants in Kerala have done numerous studies on this topic. 1. Sales Calls Are Often Seen as Scams One of the biggest challenges sales calls face is trust —or the lack of it. Thanks to the rise in spam and scam calls, many people automatically associate sales calls with fraud. When the phone rings, the instinctive reaction for most people is to hang up or block the number. This stigma creates a major barrier for companies trying to connect genuinely, leaving them at a disadvantage before the conversation even starts. 2. Interruptions Create Annoyance, Not Awareness While sales calls...

In today’s fast-paced marketing world, building a meaningful connection with customers is about more than flashy ads or outdated sales tactics. Two strategies often discussed— influencer marketing and sales calls —highlight a stark contrast in how customers respond. While influencer marketing has gained massive traction for its authenticity, sales calls are increasingly seen as intrusive and ineffective. Let’s explore how brands can adapt to modern customer preferences without compromising their image. Ahmedson Consultancy- Business Consultants in Kerala has done a study on influencer marketing and sales calls. Why Influencers Outshine Celebrities In the past, celebrities were the go-to for brand endorsements. However, influencers now hold a special place in customers' hearts. Unlike celebrities who seem distant, influencers are relatable—they share personal stories and connect directly with their followers. This relatability fosters trust, which traditional advertising often str...

Businesses have come a long way from their humble beginnings. What started as simple trade and barter systems has evolved into global enterprises fueled by innovation, technology, and strategy. But as businesses continue to grow and transform, so do the challenges they face. In Kerala, where the business landscape is as diverse as its culture, this evolution calls for specialized guidance – and that’s where business consultants in Kerala step in. The Journey of Business Evolution Traditionally, businesses focused on basic trade – buying, selling, and exchanging goods. With industrialization, enterprises expanded into mass production, creating opportunities for large-scale manufacturing and distribution. Fast forward to the 21st century, and we’re in the digital era, where businesses must adapt to technological advancements, shifting consumer expectations, and a fast-paced global market. Kerala's economy reflects this evolution. From its roots in agriculture and coir production, th...